According to Catalyst— a non-profit advocacy group for women— women make half of the retailer's workforce. Still, only three percent of these major companies have female CEOs. A further astonishing fact is that only quarter of the boardroom seats at S&P 500 retail organizations are held by women.
There are multiple sectors where the importance of women's presence hasn't been tested in true essence. Art and fashion are such prominent sectors where women's potential is still untapped. In contrast, the importance of art and fashion can only be precisely explored in the presence of women as the primary part and vice versa.
Consultants and recruiters are constantly noticing that consumer-facing companies have come to the realization that understanding customers' behavior is inevitable. They have further explored that usually, purchase decisions in households are driven by women. That's why sectors such as art and fashion are leaning towards women executives at top roles who have connectivity with their target audience.
At the same time, women need to explore art and fashion at the retail level; here's why;
Social Conscience
Long ago, art and fashion were two separate industries, but their recent emergence as a single force has clicked women in retail to come forward. Let's first explore them individually to identify why it's crucial for women in retail to tap them.
Art
Art is nothing else but a means of communicating emotions and echoing the sentiments of individuals or the masses. It's a way of reconstructing experiences. Women are naturally equipped with empathy and emotions. Humans usually buy based on emotions and later justify their decisions with logic.
So, if there's someone who has strong command at understanding the emotions and thoughts of their customers can ace the market easily.
Fashion
Fashion too shares a strong foundation of emotions. So, art and fashion are standing on the common links that need diversity and specialization.
Though the retail industry has the highest percentage of female members in board rooms, about 32.8%, but a considerable gap is still left. Any woman can come forward and work in the art and fashion industry just like I did.
The Bottom Line
As retailer markets are realizing the fact that most people driving the purchase decisions are women, so they need a leader at the higher levels who understand its potential customers.
Following the need of time, the store named Ms. Meri Mak —the only black-owned store in Guelph, Canada— is working on this way. The store is based on the theme of art and fashion, selling some of the best-designed scarves, earrings, robes (kimonos), and other handmade accessories.
All these items are bought into the store by state-of-the-art BICOP artists. In addition, ornaments, woven baskets, stuffed animals, shea butter, and yoga bags are also the top picks of the store. These items are a perfect blend of art and fashion. This echoes the fact that women in retail should come forward to tap the unseen potential of the art and fashion industry at least once.
Just check out the lovely products at Ms. Meri Mak's store to give an awe-inspiring look to your house or workplace. Amazing discounts are just added to your bucket with very few items left in the inventory.
Make sure to check them Now before the sale goes off or the inventory runs out of stock!